Why are marketing tools, techniques and approaches so important to transforming healthcare? Zeev Neuwirth, MD says, “The field, in my estimation, that really understands what people want and need is the field of marketing.”

When a med mal claim emerges from patient injury, we may debate who’s liable but we can agree something undesirable happened.

Physician entrepreneur Brian Alper, MD explores shared decision making as an intervention improving patient safety, patient satisfaction and financial outcomes.

Jim Stefansic, Ph.D., MBA of Raiven Healthcare describes how payers and providers can use artificial intelligence algorithms to optimize treatment plans, medical spending and patient outcomes.

Can health systems engage consumers digitally to improve quality, cost and satisfaction? According to Mark Jannone, Senior Director, Banner Health’s Banner Innovation Group, the answer is a solid, “Yes.”

Lab business expert Andy Olen (Siemens Healthineers) joins Business of Healthcare host Matthew Hanis to discuss current trends and the emerging ‘fee-for-value’ lab business model.

As health systems take on more ‘fee-for-value’ arrangements, their strategic suppliers may share the risk. Joe Gasque, a senior leader from GE Healthcare North America, shares GE’s shared risk arrangements in their journey to be a “leading provider of outcomes” and impact on hiring and training field team members.

Digital is changing almost every aspect of healthcare including pharmaceutical manufacturing and distribution. Join Daniel J. Gandor, Director of Digital Innovation for Takeda Pharmaceuticals U.S.A., Inc. and Brad Ansley, Director of SPI Health.

Most digital health products lack evidence and are risky for providers and payers. “Purpose-Driven Innovation,” aligning problem, purpose, and business model have made proven interventions more scalable using digital engagement.

Interoperability barriers between electronic health records slow the diffusion of treatment, health tech and clinical practice innovations across large populations. Middleware solutions and provider interoperability consensus are the two innovation pathways.