Cathy Lee, Corporate Vice President for Patient Experience at McLeod Health, explains the disciplines of a modern patient experience program and her innovations in the space.

Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct ‘voice of the customer’ to shape marketing and service delivery.

Why are marketing tools, techniques and approaches so important to transforming healthcare? Zeev Neuwirth, MD says, “The field, in my estimation, that really understands what people want and need is the field of marketing.”

In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including Philip M. Brown, MD, FACS helped intervene in this public health epidemic.

David B. Nash, MD, MBA is founding dean of the Jefferson College of Population Health, one of the first programs granting Master and Doctoral degrees in population health topics.

“Anyone going into healthcare leadership should know that we should be putting ourselves out of business,” shares Kevin Mahoney of Penn Medicine. Mahoney joins Joe Gasque of GE Healthcare to discuss how they look are nurturing future healthcare leaders.

Guests Joe Wilkins (formerly of Atlantic Health) and Joe Gasque (GE Healthcare) share the leadership characteristics and innovations supporting the Healthy Communities movement, an effort to target persistent barriers to people living the healthiest life possible wherever they live.

Shelly Buck (WellSpan Health) and Joe Gasque (GE Healthcare) discuss ways they nurture inclusiveness in emerging leaders. As healthcare continues to rapidly evolve, inclusiveness is critical for emerging leaders.

As health systems take on more ‘fee-for-value’ arrangements, their strategic suppliers may share the risk. Joe Gasque, a senior leader from GE Healthcare North America, shares GE’s shared risk arrangements in their journey to be a “leading provider of outcomes” and impact on hiring and training field team members.