Arkansas Children’s using Digital Ethnography for ‘Voice of the Customer’

Healthcare ConsumersLeadership
Written By Matthew Hanis

Jeff T. House

Vice President, Strategic Marketing
Arkansas Children’s

Dean Browell, PhD

Executive Vice President and Co-Founder
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Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct ‘voice of the customer’ to shape marketing and service delivery. Health system marketing leader Jeff T. House and digital ethnography Dean Browell, Ph.D. join BOH host Matthew Hanis to explain how digital ethnographic research is applied and some of the surprising insights which have emerged.

Matthew Hanis
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