Purpose-Driven Healthcare Innovation

Brenda Schmidt

Founder & CEO
Solera Health

Blake Marggraff

Founder & CEO
Epharmix

Most digital health products lack evidence and are risky for providers and payers. “Purpose-Driven Innovation,” aligning problem, purpose, and business model have made proven interventions more scalable using digital engagement. Brenda Schmidt, founder & CEO of Solera Health, describes how problem and purpose led to a business model increasing access to low-cost, proven, community-based interventions for chronic conditions. Blake Margraff describes how Epharmix achieves strong, long-term patient engagement, improved outcomes and greater labor productivity. Both purpose-built organizations fuse digital health, evidence, and human intervention to achieve impressive outcomes.