Clinical Trials Improve Patient Engagement
Jeff James, MBA
Chief Executive Officer
Wilmington Health
Blake Marggraff
Founder & CEO
Epharmix
Clinical trials for promising new treatments also lead to better patient engagement, outcomes, lowered overall costs, and provider financial sustainability. Jeff James, chief executive officer of large, multi-specialty physician practice Wilmington Health, describes how engaging patients in clinical trials improves outcome quality, patient & physician engagement, and practice sustainability. James leads efforts to apply this and other population health interventions for accountable care organizations. Blake Marggraff, founder & CEO of Epharmix, suggests ways to scale this capability efficiently over multiple provider and patient cohorts.