BOH#70: Applying live chat & chatbots to grow revenue,  improve patient experience

Private Livestream for Charlotte MGMA members

NYC physician practice leader Craig Gruen and digital agency founder Bryan Cush share new ways to acquire patients, raise productivity, and improve patient experience. At the epicenter of COVID-19 pandemic, Gruen and Cush leveraged live chat and chatbots to handle a 300% increase in patient inquiries.  They are now applying those innovations to the ‘New Normal’ in private practice medicine.

Craig Gruen helps lead Medical Offices of Manhattan, the largest independent primary care practice in New York City.  Gruen rapidly virtualized staff working from home, quickly deployed a COVID-19 triage bot to prioritize telehealth and testing, and deployed live chat for better overall patient communications.

Tidal Health co-founder Bryan Cush applied his expertise engaging patients to the COVID-19 clinical and business crisis.  Cush advised many NYC healthcare providers on serving patients and keeping the doors open during the crisis.