Innovating on the Shoulders of Giants

Healthcare Consumers
Written By Matthew Hanis

Kevin Johnson, MD

Chief Technology Officer
Vanderbilt Univ Medical Center

Blake Marggraff

Founder & CEO
Epharmix

Johnson and Marggraff discuss their respective innovations using two-way text messaging to improve health status and chronic conditions across a wide range of diagnoses. Mobile apps, fitness watches consumer EHR portals and other digital health solutions achieve 1 - 10% user adoption. SMS text messaging, the most widely adopted form of two-way communication, is simple and inexpensive. Foundational work by Kevin Johnson, MD demonstrated two-way text messaging could improve health status. Epharmix founder Blake Marggraff scaled two-way text messaging to large populations and across a wide variety of chronic conditions. Best of all, no new consumer tech had to be deployed and adopted.

Matthew Hanis
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